Outernet turns your saved posts into real-world adventures
Outernet is a new startup app designed to help users organize saved social media posts about events and locations into actionable real-world plans. The founders aim to reduce the friction between digital inspiration and offline exploration.
Why it matters
It represents a growing trend of 'digital-to-physical' tools that attempt to monetize or organize the passive consumption of social media content.
Danielle Egan and Athena Leong know how to have fun. Between the two of them, they’ve organized a citywide scavenger hunt in San Francisco and turned a viral prank into an exclusive NYC restaurant for a night. They even created an alternative to a running club for socializing, dubbed a “sit club ,” where people just bring their chairs and relax. Now, with their new startup, Outernet , the co-founders want to help others add more fun to their lives, too.
The app’s name is inspired by the concept of using the internet as a tool to get you to go outside, hence “outernet.” It’s one of several apps that helps you save the things you see online — like local events, restaurants or bars to try, or other city landmarks — and turn them into a list of to-dos for exploring the world around you.
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