Out 'Foldable Pioneer' Marketing Push Over iPhone Duo Screen Defects — BigGo Finance
Samsung is running an aggressive marketing campaign targeting Apple's iPhone Duo, highlighting screen defects to position itself as the more reliable foldable phone pioneer. The campaign uses social media and billboards to contrast Samsung's experience with Apple's recent hardware issues.
Why it matters
This reflects the intense competition in the premium smartphone market and the use of 'negative marketing' to exploit competitor product failures.
Add preferred source Samsung Electronics is running comparative marketing for its Galaxy Z Fold8 against Apple's first foldable phone, the iPhone Duo, targeting screen damage and poor app optimization through its official Saudi Arabia and Canada accounts and mobile billboards in Canadian cities. A staged video showing a crease-like line appearing and then vanishing on the fold drew about 9.9 million views in four days. Apple acknowledged an internal display issue affecting a small number of units and offered replacements but did not disclose the cause or scale. Samsung, which delayed the 2019 Galaxy Fold launch, is now using the latecomer's early defects to highlight the reliability of the first mover.
Also covering this story
7 other newsrooms covered this event. We read each version separately.
Apple unsure when more foldable iPhones will be available after selling out
Rushed launch, faulty hinges and cracked screens: What went wrong with iPhone Duo? Report
Apple set an iPhone sales record even without a new standard iPhone
Apple says it’s ‘hard to predict’ when iPhone Duo constraints will improve
Apple Is About to Release a Touchscreen MacBook Pro (Plus Four More Devices)
Apple says it's 'really hard' to predict when iPhone Duo supply will catch up to demand
iPhone Duo: Apple unsure when more of the foldable devices will be available
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in