Out AI Photo, Video Tool Muse
Meta has removed a feature from its Muse AI tool that allowed users to remix content by tagging public Instagram accounts following backlash from Hollywood organizations. Groups like CAA and SAG-AFTRA criticized the tool for using creative work without explicit consent.
Why it matters
This incident underscores the growing tension between AI developers and the creative industry regarding intellectual property rights and consent.
Meta has removed a feature from its new Muse AI photo and video tools that had sparked outrage from Hollywood power players like CAA and SAG-AFTRA.
The tech giant on Friday evening said that it had pulled functionality that let users create AI content by tagging another public user to effectively remix their content. The company made it applicable to all public Instagram profiles unless users actively opted out of the feature.
“Earlier this week, we announced that one way for people to generate images in Meta AI is by a-mentioning public Instagram accounts that they want to reference,” the company said in a statement Friday. “Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way. We’ve heard feedback that this feature missed the mark, so it’s no longer available.
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