Our restaurant burned down. Now we make $4 million a year.
After a devastating fire destroyed their long-standing Dallas barbecue restaurant, the Reaves brothers successfully rebuilt the business from the ground up. Today, Smokey John's has achieved $4 million in annual revenue while maintaining its 50-year legacy.
Why it matters
It serves as a case study in business resilience and the successful modernization of a multi-generational family enterprise.
Smokey John's has been serving barbecue in Dallas, Texas, since 1976. It was already losing money when a devastating fire destroyed the entire restaurant in 2017. So, brothers Brent and Juan Reaves had to rebuild it from scratch. Their bet paid off.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in