Ottawa couple's 'Lake Ontario' hats selling like hotcakes after Trump's executive order
An Ottawa-based company is seeing high demand for 'Lake Ontario' baseball caps following a U.S. executive order that renamed the body of water 'Lake America.' The move is part of a broader trade dispute between the Trump administration and Canada.
Why it matters
The story illustrates the intersection of geopolitical trade tensions and cultural pushback through consumer goods.
The baseball caps from Ottawa company Jackpine went up for sale online just hours after Trump signed the order to call the body of water that borders Canada and New York "Lake America."
Jackpine founder Liam Mooney says he came up with the idea for the design the night before.
"It was just clear that he was going to do this to us, and so we jumped on it," Mooney told As It Happens guest host Paul Hunter. "The timing was certainly fortuitous."
Jackpine, which Mooney owns with his wife Emma Cochrane, is also responsible for the "Canada Is Not For Sale" hats that became a sensation last year after Ontario Premier Doug Ford started sporting one during public appearances.
"I feel like, you know, in a certain sense, like an obligation, like I'm a chief propagandist for Canada," Mooney said.
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