Business Insider·3 min read·easy

Othello uses AI to tell salespeople what to say during calls. See the pitch deck that helped it raise $8 million.

Othello uses AI to tell salespeople what to say during calls. See the pitch deck that helped it raise $8 million.
✦AI Summary

Sales-coaching startup Othello has raised $8 million in seed funding to develop AI that provides real-time guidance during sales calls. The platform uses reinforcement learning to help sales representatives improve their performance based on top-tier call data.

Why it matters

The use of AI for real-time sales coaching represents a growing trend in enterprise software aimed at optimizing human-led sales processes.

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Othello, cofounded by Jared Zelman and Raphael Assor, just raised an $8 million seed funding round. Othello Othello gives salespeople real-time, AI-powered recommendations to improve their sales calls. It uses reinforcement learning to coach reps in pitches modeled on their company's top performers. Othello just raised $8 million in a round led by A16z Speedrun and Owl Capital. Jared Zelman has been honing his sales pitch since college, when he spent his spare time cold-emailing billionaires and prominent investors , hoping to forge a connection. His extracurricular activities helped lay the groundwork for his current startup, Othello, a platform that uses AI to give salespeople real-time coaching tips to improve their sales calls. Othello exclusively told CMO Insider on Wednesday that it had raised an $8 million seed funding round, led by Andreessen Horowitz 's startup accelerator A16z Speedrun, and Owl Capital.

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