Orenda Group and Sai Ram Dave Launch 'Radha - Ek Prem Avtar', Bringing a Timeless Indian Cultural Narrative to Contemporary Audiences
Orenda Group has launched a cultural storytelling project titled 'Radha - Ek Prem Avtar' in Ahmedabad, curated by artist Sai Ram Dave. The initiative aims to transform traditional Indian narratives into intellectual properties for contemporary audiences.
Why it matters
It highlights a growing trend of corporate entities investing in cultural preservation and the development of indigenous intellectual property in India.
The original cultural property, curated by Gujarati folks artist, humorist, author and educator Sai Ram Dave, has presented in Ahmedabad on the occasion of Radhashtami and reflects Orenda Group's broader vision of developing meaningful Indian stories and cultural subjects into enduring intellectual properties.
AHMEDABAD, India , Sept. 23, 2026 /PRNewswire/ -- Orenda Group, the multi-sector holding platform led by Chartered Accountant-turned-entrepreneur Tarun Shah, has presented Radha - Ek Prem Avtar, a culturally rooted storytelling experience curated by Sai Ram Dave, at AUDA Auditorium, Shela, Ahmedabad, on 19 September 2026, on the occasion of Radhashtami.
Conceived as more than a one-time presentation, Radha - Ek Prem Avtar forms part of Orenda Group's growing interest in developing culturally significant Indian narratives into original intellectual properties that can engage contemporary audiences while retaining the depth of the stories from which they originate.
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