Order Rush With Apple's Get Ready Tool
Apple has launched a 'Get Ready' tool to help customers prepare for the upcoming pre-order window for the new iPhone Duo. The tool allows users to select configurations and payment methods in advance to streamline the purchase process on launch day.
Why it matters
This tool highlights how major tech companies manage high-demand product launches to minimize friction and maximize conversion rates.
It's basically a pre-order opportunity before the pre-order window opens.
Benjamin Fanjoy/Getty Images Add Engadget on Google: Preferred Source Google Discover Apple announced the iPhone Duo last month , but it won't hit stores until October 23. However, pre-orders for the highly anticipated foldable iPhone begin this week on October 16. And if you really can't wait, here's some good news: you can already get a head start on your pre-order on Apple's website. Not only that, but carriers and retailers are already advertising their special offers for the iPhone Duo — which will probably be helpful since it isn't exactly cheap. So here's how to secure your iPhone Duo with as little hassle as possible.
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