Orange Crush: TAG Heuer Drops a Bright Revamp of the Original Metal F1 Watch
TAG Heuer is relaunching its iconic 1980s Formula 1 watch series with a new solar-powered model dubbed the 'Zandvoort'. The updated design features a larger case and modern materials while retaining the aesthetic of the original orange-dialed classic.
Why it matters
The release highlights the trend of luxury watch brands leveraging nostalgia and heritage designs to appeal to modern collectors.
The iconic bright orange 373.513, which later carried the model number WA1213, is not from the very first three-watch Formula 1 release revealed back in 1986, but it followed immediately after, and sported, along with green, black and blue models, the first metal case for the F1.
Finally, joining TAG's 2025 relaunch of the series, the 373.513 is returning as part of the Solargraph F1s—and although it doesn't carry any official designation, it seems it's already being called “the Zandvoort” in watch circles as the piece is supposedly here to mark the final Dutch Grand Prix taking place at the celebrated circuit at Zandvoort.
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