OPPO India debuts Reno Land experiential platform with Reno16 Series launch
OPPO India has launched 'Reno Land,' an experiential marketing platform designed to promote the new Reno16 smartphone series. The initiative replaces traditional product launches with interactive, lifestyle-focused events featuring music, fashion, and creator-led activities.
Why it matters
This reflects a shift in consumer electronics marketing, moving away from static presentations toward immersive, community-driven brand experiences.
New IP blends technology, music and creator culture to reinvent smartphone launches
MUMBAI: OPPO India is giving smartphone launches a fresh spin. OPPO India has introduced Reno Land, a new experiential platform designed to transform product unveilings into immersive lifestyle events, with the Reno16 Series serving as its debut showcase.
Held in Malad, Mumbai, and Indiranagar, Bengaluru, between July 2 and July 12, Reno Land combined technology demonstrations with music, fashion, fitness and creator-led experiences to engage younger consumers beyond the conventional launch format.
The multi-city activation featured interactive zones such as Fit Check Alley, Pop Cam Studio, AI Remix Collage Café, Bubble Wrap and an IoT Zone, allowing visitors to explore the Reno16 Series’ artificial intelligence features, camera capabilities and connected ecosystem through hands-on activities.
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