OpenAI will bring ChatGPT ads to Brazil and Mexico, and is adding a raft of fresh features
OpenAI is expanding its ChatGPT advertising program to Brazil and Mexico while introducing new ad formats like product carousels. The company is aggressively building an ad-based revenue stream as it seeks to monetize its massive user base.
Why it matters
This move signals OpenAI's transition from a research-focused lab to a commercial entity competing directly with established digital advertising giants like Google and Meta.
OpenAI CEO Sam Altman. Stefano Guidi/Getty Images OpenAI is expanding ChatGPT ads to Brazil and Mexico as part of its latest push to grow the product. OpenAI has been enhancing its ChatGPT ad tools, testing new ad styles and integrations. ChatGPT recently reached the milestone of 1 billion active users. OpenAI is sprinting ahead with upgrades for ChatGPT ads . The AI lab revealed a new raft of releases to advertisers in a Wednesday email reviewed by Business Insider, part of its rapid push to build up a cash-printing ads business from scratch as it explores routes to make more money. ChatGPT users are now guinea pigs for the quickly evolving tool, with new countries coming online and new ad styles in early testing. The new releases arrive shortly after OpenAI announced in late July that ChatGPT had hit the milestone of 1 billion active users.
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