OpenAI wants everyone to call AI data centers 'compute campuses'
OpenAI is attempting to rebrand its data centers as 'compute campuses' to better reflect the scale and community impact of its infrastructure. The company hopes this shift in terminology will help improve public perception regarding the environmental and social footprint of AI facilities.
Why it matters
As AI infrastructure faces increasing scrutiny over energy consumption and environmental impact, tech companies are seeking ways to manage public relations and regulatory pressure.
OpenAI has a new, more chic name for data centers. Bloomberg/Getty Images OpenAI wants to rebrand AI data centers using a new, more alliterative name. "Compute campuses" is their new-fangled term. An OpenAI spokesperson said it better represents the "role" of AI infrastructure. OpenAI doesn't want to call them " data centers " anymore. Instead, the ChatGPT maker plans to propose a new, more chic name for the behemoth factories that power your chatbot queries. That new name is "compute campuses," an OpenAI spokesperson confirmed to Business Insider on Sunday. "Compute campuses better describes the scale and role of the infrastructure we're building for AI," the spokesperson said. "These are long-term investments in computing, energy infrastructure and skilled work."
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