OpenAI to start showing ads on ChatGPT’s free and Go tiers in India
OpenAI is introducing advertisements to its free and Go subscription tiers in India. The company is partnering with major agencies to launch an ad manager, aiming to diversify revenue streams ahead of a potential IPO.
Why it matters
This marks a significant shift in OpenAI's business model, moving toward ad-supported AI services in a key growth market.
It seems there is no escaping the ad industry.
OpenAI said on Thursday that it will start showing ads on its ChatGPT Free and Go subscription tiers in India. The move comes after the company changed its terms of service earlier this month to indicate that it will show ads to users while they use the AI assistant.
OpenAI said in February that it has more than 100 million weekly active ChatGPT users in India, a huge chunk of whom are on the free or the lower-priced Go tiers.
The company said on Wednesday it will start by showing ads for 50 brands, and that it has partnered with agencies WPP and Omnicom for this. OpenAI will also launch an ad manager next month that will let marketers create campaigns for their companies, provided their campaigns have a daily minimum budget of ₹725 ($7.60).
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