OpenAI says ads coming to ChatGPT in Europe next week
OpenAI is expanding its advertising model to ChatGPT users in 31 European countries starting August 24. The company aims to increase revenue while maintaining that ads will remain separate from AI-generated answers.
Why it matters
The move reflects the high operational costs of AI development and raises concerns about user trust and the potential influence of advertising on AI responses.
European users of ChatGPT's free and low-cost artificial intelligence agents will start seeing ads from August 24, as its builder OpenAI expands a plan for extracting more revenue from its models.
After initially rolling out advertising in the United States in February, OpenAI will now give advertisers access to users in 31 countries across Europe, the company said late Tuesday.
The ChatGPT maker is burning through cash even as it girds for an initial public offering that could value it at nearly $1 trillion , seeking funds to compete with US rival Anthropic as well as lower-cost Chinese models.
"This expansion gives marketers across Europe a new way to reach people while they are actively exploring, comparing, and making decisions," OpenAI said.
Ads will be added to the free service and to Go subscribers in Europe, who pay eight euros ($9.30) a month.
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