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TechCrunch·3 min read·medium

OpenAI’s new AI smart speaker will reportedly sell for between $300-$400

L
Lucas Ropek
OpenAI’s new AI smart speaker will reportedly sell for between $300-$400
✦AI Summary

Reports suggest OpenAI is developing a premium, donut-shaped AI smart speaker designed by Jony Ive's studio. The device is expected to cost between $300 and $400 and may launch in 2027.

Why it matters

This marks OpenAI's potential entry into the competitive hardware market, signaling a shift toward physical AI integration in the home.

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More details continue to trickle out about OpenAI’s mysterious new hardware device — described previously as an AI-fueled smart speaker that will be the “ physical manifestation ” of ChatGPT.

Bloomberg now reports that the device will be “donut-shaped,” designed thusly to allow users to carry it around their home and place it in different locations, like a bedside table or a kitchen counter.

It will be constructed from “high-quality metal,” have a “premium look,” and (in a detail that mystifies) will have distinct “moving parts,” sources told Bloomberg.

It also could be slightly more expensive than your average smart speaker, perhaps $300 to $400 per unit, according to this report. For comparison, most of Amazon’s smart home speakers range in price from $40 on the low end to $240 on the high end.

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