OpenAI's Ad Business Is on Pace to Miss Its Own Forecast by 90%, Analyst Says

OpenAI's advertising business is projected to fall 90% short of its five-year revenue forecasts, according to Emarketer. Analysts suggest the company's aggressive growth targets are unrealistic given the current market landscape for chatbot-based advertising.
Why it matters
This highlights the gap between the high valuation of AI companies and the actual monetization potential of their consumer-facing products.
OpenAI’s ad business is on pace to fall short of the company’s own five-year revenue forecast by 90%, according to Emarketer.
The article relies on third-party market research data to provide a critical financial analysis without taking a partisan stance.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in