OpenAI rolls out new business profiles, making ChatGPT just a little bit more like Google
OpenAI has launched a new Business Hub for ChatGPT, allowing companies to create verified profiles and specialized agents to interact with customers. This move mirrors Google's business search features and provides companies with analytics on how users engage with their products.
Why it matters
This signals OpenAI's pivot toward becoming a primary discovery and e-commerce platform, directly challenging Google's dominance in local search and business advertising.
In an effort to make ChatGPT an even better consumer discovery engine, OpenAI is launching a host of new features designed to help companies control how users interact with their businesses.
On Tuesday, the company rolled out a Business Hub that will serve as a place where companies can create business profiles that — in a feature that greatly resembles the kind of profiles that Google and other search engines already offer — allow enterprises to verify and update information about their products and services. The feature is currently in beta.
Eligible companies will also be able to create and launch a specialized business agent, which gives ChatGPT users the ability to ask questions about the business and its products.
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