OpenAI rolls out ChatGPT ads in India, over 50 brands on board
OpenAI has launched an advertising program for ChatGPT in India, targeting free and 'Go' plan users. The platform will display ads based on user intent rather than traditional keyword bidding, with over 50 brands participating in the initial rollout.
Why it matters
This marks a significant shift in the business model for generative AI, moving toward ad-supported revenue streams while attempting to maintain user privacy.
NEW DELHI: OpenAI has started showing ads on ChatGPT in India. The company has rolled out advertising for logged-in adult users on its Free and Go plans, while paid subscriptions including Plus and Pro remain ad-free. Over 50 brands are expected to begin advertising on the platform this week, with WPP and Omnicom among the initial agency partners.From Sept 4, businesses will also get access to a self-serve ChatGPT ads manager, with daily campaign budgets starting at Rs 725, potentially opening the platform to smaller advertisers alongside large brands.An OpenAI spokesperson told TOI that the company expects early advertiser interest across travel, financial services, retail, and health and beauty.
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