OpenAI launches visual ads that appear alongside image generation results
OpenAI is introducing visual display ads to ChatGPT, which will appear alongside AI-generated images. The company is also expanding its measurement tools and partnerships to better serve advertisers while maintaining brand suitability.
Why it matters
This move marks a significant shift in OpenAI's monetization strategy, potentially impacting user experience and the competitive landscape of AI-driven advertising.
ChatGPT is getting more ads. Specifically, OpenAI is adding visual display ads to its ad product line-up so that ads will appear alongside images that users ask ChatGPT to generate. In addition, the company is expanding its ad measurement tools and partnerships, and developing new ways to determine brand suitability.
The new ads will begin to appear later this month in the U.S. only for now, and will feature products and services from an initial test group of advertisers. The ads will also be clearly labeled and won’t influence the answers ChatGPT provides, the company notes.
The move follows the launch of Meta’s Muse, an agentic AI app which is free to everyone and a growing competitor for leading AI chatbots, like ChatGPT.
OpenAI introduced ads earlier this year to support its free and low-cost subscription tiers, and expanded them to India in August.
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