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Business Insider·4 min read·medium

OpenAI is launching new corporate software that takes it beyond the AI model war

OpenAI is launching new corporate software that takes it beyond the AI model war
✦AI Summary

OpenAI has launched a new corporate software platform called Presence, designed to help businesses automate workflows like customer support and sales. The tool connects AI agents to internal company data and policies while providing guardrails and human oversight.

Why it matters

This move signals OpenAI's strategic shift from being solely an AI model provider to a direct competitor in the broader enterprise software market.

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OpenAI CEO Sam Altman. Eric Lee/Bloomberg via Getty Images OpenAI launched a new corporate software offering called Presence. The new service gets the AI startup more into customer support, sales, and corporate workflows. AI model competition is intensifying, so OpenAI is looking to get more into the software business. OpenAI is launching a new product that could help the company take another step beyond the ultra-competitive business of making AI models. The offering, called OpenAI Presence, helps companies run AI agents better by connecting these systems to internal corporate data, policies, existing software, and workflows. It's designed to automate parts of customer support, sales, and other tasks such as fixing billing issues, supporting insurance claims, or resolving employee IT service requests. This is the latest example of OpenAI trying to move beyond selling access to AI models and into more parts of the corporate software market .

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