OpenAI is enlisting an influencer army to make it look 'good for the world'
OpenAI is increasing its use of social media influencers to promote ChatGPT as a positive tool for daily life and productivity. This strategy aims to improve the company's public image amid growing concerns regarding AI safety and ethical implications.
Why it matters
The use of influencer marketing by major tech firms to shape public perception of AI reflects the industry's struggle to manage its reputation in the face of societal skepticism.
OpenAI; Getty Images; Alyssa Powell/BI OpenAI is ramping up its influencer strategy as AI hate spikes. It's asking creators to share how ChatGPT is improving their lives and is "good for the world." Not on the messaging agenda: killer robots or noisy data centers. AI's reputation is in hot water. Can influencers save it? OpenAI has been ramping up its creator marketing efforts as AI safety concerns take center stage. The company isn't asking influencers to assuage fears that a rogue AI could destroy humanity . Instead, it's prompting them to showcase why ChatGPT is "cool , " per one influencer talent manager , or how it can support work that's "good for the world," according to one campaign pitch viewed by Business Insider.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in