OpenAI expands ChatGPT Ads to 26 new countries
OpenAI is expanding its ChatGPT advertising program to 26 additional countries, bringing the total to 89. The company is positioning ads as a key revenue pillar alongside subscriptions and enterprise contracts, despite competition from ad-free rivals like Anthropic.
Why it matters
This expansion signals a major shift in the business model of generative AI, moving toward ad-supported monetization on a global scale.
OpenAI on Wednesday announced it will roll out ChatGPT Ads to 26 additional countries, its latest push to build out its nascent advertising unit.
The artificial intelligence company has been touting its 8-month-old ads product as a new pillar of its business, which also includes enterprise contracts, consumer subscriptions and usage-based application programming interfaces, or APIs. Digital ads have long been a major revenue stream for other big tech companies, including Google and Meta .
OpenAI said its free users and Go subscribers in countries including Argentina, Peru, Nigeria, South Africa and Ukraine will start to see ads in ChatGPT. The ads are separate from ChatGPT's response to prompts, don't influence its answers and are clearly labeled, the company said.
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