OpenAI CFO Sarah Friar says ChatGPT's ads should be like 'if Google and Meta had a baby'
OpenAI CFO Sarah Friar stated that the company aims to build an advertising platform for ChatGPT that combines the search intent of Google with the user context of Meta. The company is already generating significant revenue from its early ad experiments.
Why it matters
OpenAI's move into advertising marks a major shift in its business model, potentially disrupting the digital advertising market dominated by tech giants.
Sarah Friar, OpenAI's chief financial officer. PATRICK T. FALLON/AFP via Getty Images Sarah Friar, OpenAI's CFO, said ChatGPT's ads could be like 'if Google and Meta had a baby.' OpenAI's ads push is an attempt to monetize its base of 1 billion weekly users. Friar made the remarks at a San Francisco conference on Tuesday morning. Congratulations to Google and Meta — they're expecting. OpenAI's chief financial officer, Sarah Friar, was describing her company's ads ambitions on Tuesday when she said that ChatGPT is like "if Google and Meta had a baby." Friar made the remarks before a full room of investors and analysts at Goldman Sachs' Communacopia + Technology Conference in San Francisco. The comment succinctly outlines OpenAI's ambition to turn ChatGPT into a money-printing ads platform, following in the footsteps of its tech giant predecessors.
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