OpenAI bets on families as ChatGPT goes deeper into households
OpenAI is hiring a product manager to develop family-oriented features for ChatGPT as its user base shifts toward older demographics and households. This move highlights the company's transition from a productivity tool to a household assistant, necessitating new safety and trust protocols.
Why it matters
The integration of AI into family life requires new regulatory and safety frameworks to protect minors and vulnerable users.
More than three years after ChatGPT’s launch brought generative AI into the mainstream, OpenAI is broadening its focus beyond individual users to families.
OpenAI is hiring a dedicated product manager in San Francisco to build experiences for families, caregivers, and older adults across its products. The role calls for experience building products for parents and families, and other trust-sensitive consumer experiences, according to the job posting.
The hiring comes as ChatGPT’s audience continues to broaden beyond younger users. According to Sensor Tower estimates shared exclusively with TechCrunch, the share of ChatGPT users aged 35 and older globally rose to 31% in Q2 from 26% a year earlier, while the share of users aged 18 to 24 fell to 29% from 34%. In the U.S., nearly one in four smartphone users who are parents used ChatGPT during the quarter, up from 16% a year earlier, the firm estimates.
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