OpenAI and Anthropic in price war as Chinese AI rivals gain ground

Major US AI labs OpenAI and Anthropic are cutting prices for their models to compete with increasingly capable and affordable alternatives from Chinese developers. This shift reflects growing pressure to prove the profitability of AI investments as companies seek to reduce operational costs.
Why it matters
The intensifying price war signals a maturing AI market where performance is no longer the sole differentiator, impacting the long-term financial viability of trillion-dollar AI ambitions.
competition bites OpenAI and Anthropic in price war as Chinese AI rivals gain ground US groups release cheaper models after new challenges to their trillion-dollar ambitions.
161 Credit: MARTIN LELIEVRE Credit: MARTIN LELIEVRE Text settings Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only Learn more Minimize to nav Leading US AI labs such as OpenAI and Anthropic are releasing cheaper models as they fight to retain cost-conscious customers who are switching to cut-price alternatives from Chinese rivals.
The price war comes as rising AI bills push companies to curb usage and seek cheaper models, helping Chinese developers including Moonshot and DeepSeek make inroads with users from Silicon Valley to Europe.
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