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Business Insider·3 min read·easy

Oops. These people accidentally went to the 4DX version of 'The Odyssey'

Oops. These people accidentally went to the 4DX version of 'The Odyssey'
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Several moviegoers accidentally purchased tickets for the 4DX version of the film 'The Odyssey,' leading to unexpected physical discomfort from the theater's motion and water effects. The experience was further complicated for some by the influence of recreational substances.

Why it matters

This highlights the potential for consumer confusion regarding premium cinema formats and the importance of clear ticketing information.

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Matt Damon as Odysseus in "The Odyssey." Melinda Sue Gordon/Universal Pictures Some people have accidentally bought tickets to the 4DX version of "The Odyssey". The seats shake, water sprays, fog comes out, and lights flicker in the theatre. I talked to people who made this fateful blunder (one of whom was high while he did it). In "The Odyssey," Odysseus and his men arrive on a beach in search of provisions and find an unpleasant surprise in the form of angry giants, who proceed to kill a bunch of the men. Much like the Greeks' deadly surprise, a handful of unfortunate moviegoers are sailing blindly into treacherous waters with fateful consequences. Some people accidentally went to see "The Odyssey " in 4DX, not realizing that the chairs shake and water sprays at them throughout the nearly 3-hour film.

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