OneRail launches new AI platform with Nvidia for retailer delivery

Logistics firm OneRail has launched a new AI-powered platform called OmniStar, developed in partnership with Nvidia. The tool aims to help retailers optimize last-mile delivery routes and improve margins by making complex logistics decisions in minutes rather than hours.
Why it matters
This technology allows smaller retailers to compete with industry giants like Amazon by significantly reducing the cost and time associated with last-mile fulfillment.
Logistics company OneRail is launching a platform using Nvidia 's artificial intelligence software to help retailers make faster decisions on the most efficient delivery options at scale, CNBC has learned.
The new platform, called OmniStar, allows retailers to use AI to evaluate all of their delivery options and identify the best one for each individual order, using OneRail's proprietary data.
The last-mile delivery company told CNBC the new platform will allow smaller companies to deliver at scale and improve margins to compete with the retail giants of the world, including Amazon and Walmart .
As e-commerce grows, retailers have had to keep up with surging demand and invest in nimble supply chains to optimize their efficiency. But those manual processes are often fragmented across the retailer and the logistics businesses.
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