OnePlus's death is bad. Oppo's refusal to replace it is worse
OnePlus has announced it will cease selling smartphones in North America and Europe, marking the end of the brand's presence in these regions. The author expresses disappointment that parent company Oppo is not filling the market gap left by the departure.
Why it matters
This consolidation in the mobile market reduces consumer choice and highlights the shifting strategies of Chinese smartphone manufacturers in Western markets.
OnePlus 15 (left) and Oppo Find N6 By Andy Boxall Published Jul 16, 2026, 10:00 AM EDT Andy is a seasoned technology journalist with more than 15 years experience in the mobile industry, writing for Digital Trends, Wired, and more. Andy has reviewed hundreds of smartphones and tablets, dozens of smartwatches, and a host of smart rings, smart glasses, and fitness trackers, giving him a unique ability to assess and evaluate the latest products. His daily mobile tech life includes Android and iOS devices, smart rings, and a smartwatch, unless it's a special occasion, when a traditional watch takes its place on his wrist. Andy always has a strong opinion on the state of the mobile industry, and writes in-depth analysis features to put the latest news and products into context.
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