OnePlus officially gives up on the US and Europe
OnePlus has confirmed it is exiting the US and European markets, with plans to transition existing devices to Oppo's ColorOS. The company is also reportedly scaling back operations in other regions, including India, to focus on China.
Why it matters
Signals a major shift in the global smartphone market and raises concerns for current owners regarding long-term software support and warranty fulfillment.
OnePlus has confirmed what industry observers have long expected: it’s quitting the US and European markets, and will no longer launch new products in either region. Parent company Oppo promises that it will honor existing support and warranty agreements, with devices transitioning to its ColorOS for future updates.
“Software updates and after-sale support will be guaranteed” in both the US and Europe, Oppo’s senior PR manager in Europe, James Paterson, told The Verge in a call. The company wouldn’t confirm any specifics on how it will honor its warranty and support agreements in the US, where it will now have no presence at all. In Europe, Oppo itself will continue to sell phones and other products.
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