OnePlus ends phone releases in US and Europe, further reducing smartphone choice
OnePlus has officially confirmed it will cease new smartphone releases in North America and Europe following the launch of the OnePlus 15. The company is shifting its strategic focus toward India and China while aligning its software more closely with its parent company, Oppo.
Why it matters
This exit signals a consolidation in the global smartphone market, reducing consumer choice and marking the end of a brand that once challenged major incumbents with aggressive pricing.
End of an era OnePlus confirms shutdown in the US and Europe, ending months of speculation OnePlus promises to continue supporting the phones it has already released.
4 The OnePlus 15 will be the company's final launch in the US and Europe. Credit: Ryan Whitwam The OnePlus 15 will be the company's final launch in the US and Europe. Credit: Ryan Whitwam Text settings Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only Learn more Minimize to nav OnePlus arrived on the scene in 2014 with brash marketing and a compelling pitch: What if your phone was cheaper and faster? More than a decade later, the market is much different, and so is OnePlus. Confirming months of rumors and speculation, OnePlus has confirmed it’s ending phone releases in North America and Europe.
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