One Nation's fickleness goes unpunished but Labor is figuring out how to fight it
The Australian Labor Party is utilizing digital fundraising campaigns to frame the One Nation party and the Coalition as political allies. By highlighting shared policy agendas, Labor aims to consolidate voter support against these two opposition groups.
Why it matters
This strategy reflects a shift in Australian political campaigning toward using digital micro-targeting to define the opposition's alliances for voters.
Pauline Hanson is adapting and historically has had considerable freedom to tailor her pitch to the political moment. ( ABC News: Adam Kennedy )
Link copied Share Share article If you have a spare $5, $10 or even $42, the Labor Party has a proposition for you: help stop Pauline Hanson.
The varying price tags are attached to a stream of digital fundraising pitches that offer a window into how Labor is approaching the electoral threat posed by One Nation.
But look beyond the requests for loose change and a more sophisticated strategy is emerging.
The varying price tags are attached to a stream of digital fundraising pitches that offer a window into how Labor is approaching the electoral threat posed by One Nation. ( Instagram )
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