Ondo Finance hires former Invesco ETF chief to build onchain investment products
Ondo Finance has hired former Invesco executive John Hoffman to lead its expansion into managed onchain investment portfolios. The firm aims to move beyond tokenizing individual assets toward broader, strategy-based investment products.
Why it matters
This move signals the growing institutionalization of decentralized finance (DeFi) and the increasing integration of traditional financial expertise into blockchain-based asset management.
Share Share this article Copy link X icon X (Twitter) LinkedIn Facebook Email Ondo Finance hires former Invesco ETF chief to build onchain investment products John Hoffman will spearhead Ondo s expansion from tokenizing individual assets to full investment portfolios and strategies. By Krisztian Sandor | Edited by Omkar Godbole Jun 11, 2026, 12:57 p.m. 2 min read Make preferred on John Hoffman, Ondo Finance Managing Director, Head of Product Portfolios (Ondo Finance) What to know : Ondo Finance hired former Invesco ETF executive John Hoffman to lead its tokenized portfolio products business. The firm plans to expand from tokenized stocks and Treasuries into managed onchain investment portfolios. The move comes as tokenized assets surpass $30 billion and draw interest from major financial institutions. Ondo Finance ONDO $ 0.3449 has hired former Invesco ETF executive and Grayscale managing director John Hoffman to expand its tokenized investment products beyond stocks and Treasury notes.
The report is a factual business announcement regarding executive hiring and corporate strategy.
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