Olivia Culpo’s hunger initiative helped fund over 3 million meals across US
Model and entrepreneur Olivia Culpo launched the 'More Than a Mask' initiative in 2020 to sell fashion face coverings during the pandemic. The project successfully raised funds to provide over 3 million meals through a partnership with Feeding America.
Why it matters
It highlights the role of celebrity-led philanthropic initiatives in addressing acute food insecurity during global health crises.
The COVID-19 pandemic deepened food insecurity across the US, with Feeding America estimating that 45 million people, including 15 million children, could face hunger in 2020. Against this backdrop, model and entrepreneur Olivia Culpo launched More Than a Mask in May 2020, selling fashion face coverings to raise funds for hunger relief. The initiative later funded more than 3 million meals through Feeding America, according to Culpo’s 2025 Rhode Island Heritage Hall of Fame profile.How Olivia Culpo launched More Than a MaskBack in 2020, Culpo celebrated her 28th birthday by announcing the launch of the initiative in partnership with Reunited Clothing. She launched a line of non-surgical, non-medical masks whose sales would be used as charitable donations to various charities.
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