Olivia Colman on viral Wicker memes: 'This has never happened to me before'
The upcoming film 'Wicker', starring Olivia Colman and Alexander Skarsgård, has generated significant viral attention due to its unusual premise and the 'wicker husband' character. Colman expressed surprise at the intense online reaction, attributing the buzz to a desire for escapism.
Why it matters
It demonstrates the power of social media and meme culture in shaping public anticipation for entertainment media.
Image source, Black Bear Pictures Image caption, Olivia Colman stars alongside Alexander Skarsgård in new film Wicker
It has already been described as 2026's weirdest rom-com , external .
And new film Wicker has sparked a deluge of viral memes and steamy jokes that have flooded social media ahead of its release.
Speaking to the BBC at its London Film Festival premiere, lead star Olivia Colman said she never expected such a big reaction.
"No, literally this has never happened for anything I've done before," she said.
"But you put Alexander Skarsgård in an interesting outfit, and everyone is looking."
The film tells the tale of a lonely, ostracised fisherwoman (Colman) living in a medieval village.
Tired of constantly being mocked for being single, she hires a basketmaker to mould her a new partner made entirely out of wicker.
Enter Skarsgård - but not as you've ever seen him before.
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