Ohio State, Texas, Oregon Top The Athletic's CFB Roster Spending Estimates in New Report - bleacherreport.com

00:06 Featured Video Arch Celebrates With KD 🥳 Home College Football Alex Slitz/Getty Images College Football Ohio State, Texas, Oregon Top The Athletic's CFB Roster Spending Estimates in New Report Mike Chiari Sep 16, 2026 Big Ten and SEC schools reportedly make up the five highest-spending teams in college football in terms of NIL allocations to their rosters.

The Athletic's Stewart Mandel, David Ubben and Sam Khan Jr. published NIL estimates for 68 teams from the Power Four conferences—and Notre Dame—on Wednesday, and Ohio State leads the way with an estimated budget of between $49 million and $54 million.

Here is a look at the entire top 10, featuring two Big Ten schools at the top, and six from the SEC: