Officials roll out subsidised rice sales to combat price surge
The state government has launched a subsidized rice distribution program in Chittoor, Annamayya, and Sri Sathya Sai districts to combat rising retail prices. Quality rice is now available at designated supermarkets and Rythu Bazaars at significantly lower rates.
Why it matters
This intervention provides immediate economic relief to low- and middle-income households struggling with food inflation.
To effectively check soaring retail rice prices as part of the State government’s intervention, the officials have rolled out a subsidised rice distribution programme across Chittoor, Annamayya and Sri Sathya Sai districts.
Effective from Saturday (August 1), the initiative is intended to provide quality rice varieties at rates lower than those prevailing in the open market. Officials said it would seek to provide immediate relief to ration card holders grappling with rising household expenses amid sharp increases in retail rice prices.
Chittoor district Joint Collector Adarsh Rajendran said the government had established special sale counters at designated supermarkets and Rythu Bazaars in every Assembly constituency to ensure easy access to reasonably priced rice. “We expect that the move will increase competition in the retail market and discourage excessive pricing,” he said.
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