Business Insider·3 min read·easy

NYC's famous 'Naked Cowboy' breaks down how much he actually makes

✦AI Summary

Robert Burck, known as the 'Naked Cowboy' of Times Square, reveals he earns approximately $150,000 annually through street performances, merchandise, and licensing. The article details his financial management and business model as a long-term street performer in New York City.

Why it matters

It provides a unique look at the 'gig economy' and personal branding for non-traditional performers in high-cost urban environments.

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