Nvidia Is Killing Its Beloved Shield TV Because It Had Too Much Memory
Nvidia is discontinuing its base Shield TV set-top box due to rising component costs and a shift in focus toward the higher-end Shield TV Pro. The company is also raising the price of the Pro model as it pivots its business strategy.
Why it matters
This move reflects broader trends in the tech industry where hardware manufacturers are prioritizing high-margin products amid supply chain and memory cost pressures.
If there’s any one device that represents the Nvidia of ages past, it’s the Nvidia Shield TV set-top box , a TV streamer the company has promised to keep actively updated from now until eternity. If we’re looking for a new symbol to describe how Team Green has changed from a gaming group to an AI monolith, Nvidia has declared it’s no longer planning to sell its base gaming-focused TV streamer and will be hiking prices on the more expensive model.
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