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The Australian National Rugby League (NRL) has publicly invited Taylor Swift and Travis Kelce to attend their 2027 season openers in Las Vegas. The league is attempting to capitalize on the couple's global fame following their recent marriage.
Why it matters
The move reflects the NRL's aggressive marketing strategy to expand its brand presence in the United States.
Travis Kelce and Taylor Swift after the Kansas City Chiefs beat San Francisco in Super Bowl LVIII in 2024 in Las Vegas. ( Getty Images: Ezra Shaw )
The article is a straightforward report on a sports marketing campaign and recent match results.
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