Notre Dame gets an even better jersey patch deal than Ohio State
Notre Dame has secured a lucrative jersey patch sponsorship deal with SoFi, reportedly worth $18 million to $20 million annually. This move reflects a broader trend of college football programs commercializing uniforms to generate revenue.
Why it matters
The commercialization of college sports uniforms signals a shift in collegiate athletics toward professional-style revenue models, potentially influencing future NFL policies.
There’s gold in them thar jerseys. Literally.
On the same day Ohio State landed a deal with JPMorgan Chase at reportedly north of $15 million per year , Notre Dame reportedly has a deal with SoFi, via Ross Dellenger of Yahoo Sports, at an average of $18 million to $20 million per year .
It’s the latest effort to turn college football jerseys into billboards, with programs that need to generate more money looking for ways to do so. And the presence of jersey patches on college football uniforms will lead to even more.
Which eventually will result in the NFL following suit in the effort to put ads on their in-game fits.
Actually, it’s amazing it hasn’t happened yet. It’s found money for the NFL. Every year it doesn’t happen, it’s money lost.
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