'Not enough to have great product': Owner of Jett Barbecue shares lessons learnt from running business for 5 years
Jett Yong, founder of Jett Barbecue, reflects on five years of running his food business, highlighting the challenges of long hours, weather, and the importance of a strong team. He emphasizes that passion and community are as important as the product itself.
Why it matters
The article provides insight into the realities of the F&B industry and the challenges faced by small business owners in the pop-up food festival circuit.
For those who've attended food festival GastroBeats the past few years, Chua Jett Yong would be a familiar face.
The article is a human-interest business profile with no political or controversial bias.
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