Article may be outdated

This article is 56 days old. Some details may have changed since publication.

Business Insider·3 min read·easy

Nostalgia hit me in the Costco clothing aisle. I bought the $17 Esprit sweatshirt and love it.

Nostalgia hit me in the Costco clothing aisle. I bought the $17 Esprit sweatshirt and love it.
✦AI Summary

A personal essay explores the author's emotional connection to an Esprit sweatshirt purchased at Costco, linking the brand to nostalgia for her youth. The piece reflects on the passage of time and the evolution of personal identity through the lens of consumer goods.

Why it matters

It illustrates the powerful role of consumer brands in anchoring personal memories and the cultural phenomenon of 80s and 90s nostalgia.

✦Dive DeeperCreate a free account to unlock

The author bought an Esprit sweatshirt from Costco. Courtesy of the author A friend told me Costco was selling Esprit sweatshirts, a brand I loved growing up. I rushed to the store and bought one. My family didn't understand why I was so excited. Wearing it reminded me of who I was before I became a wife, mother, and everything in between. I grew up in the 1980s and early '90s, when Esprit's bright colors and bold lettering made the brand instantly recognizable. Growing up as a girl can be hard, and wearing the right thing mattered. When a friend told me Costco was selling Esprit sweatshirts , I knew I had to get one. I looked online. Sold out. I rarely go to Costco because I can never buy just one thing, but I made an exception. I took my 10-year-old son with me that evening.

Continue reading on Headlinne

Create a free account to read the full article.

Read full article →
cultureentertainment
✦

Get smarter about the news

Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.

Create free account

Already have an account? Sign in