Non-cyclist CEO rides 2,000 miles in 12 days, raises $766K for 70 causes

Matt King, CEO of Gobundance, had never considered himself a cyclist. But after being inspired by a friend who participated in a charity run across Texas, King decided to take on an ambitious challenge of his own, cycling nearly 2,000 miles from Mexico to Canada while raising money for people in small towns along the route.According to PEOPLE, King ultimately completed the journey in 12 days, one day faster than his original target, while raising more than $766,000 and distributing financial support to more than 70 individuals and organisations.From an old bicycle to a 2,000-mile challengeFor years, King said he wanted to make a meaningful impact but felt he was mostly “just talking about it.” That changed when he watched a friend take part in a charity run across Texas.The experience gave him the idea for theRIDE, a cycling journey from Mexico to Canada covering approximately 2,000 miles.