Nobody clicks your share buttons
Data analysis across multiple platforms shows that social sharing buttons on websites have extremely low engagement rates, often below 0.3%. Users overwhelmingly prefer to copy and paste URLs directly, rendering dedicated sharing widgets largely ineffective.
Why it matters
This challenges common web design assumptions and suggests that developers should prioritize user-friendly link copying over cluttering pages with unused social widgets.
I've always wondered if anyone actually used the social sharing buttons embedded on news sites and (some) WordPress blogs.
The article relies on empirical data and analytics to support its conclusion, maintaining an objective tone.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in