No more rice grains in Kellogg's Rice Krispies due to changing weather
Kellogg's has reformulated its Rice Krispies cereal in the UK, replacing whole rice grains with corn and rice flour due to supply chain issues caused by weather. Consumers have expressed dissatisfaction with the change, noting a loss of the product's signature sound and texture.
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This highlights the impact of climate-related supply chain disruptions on consumer goods and the challenges brands face when altering iconic products.
Share Save Add as preferred on Google Osmond Chia and Lucy Hooker , Business reporters Bloomberg via Getty Images Rice Krispies and Coco Pops, long-standing staples of the family breakfast table, will no longer be made of whole rice grains in the UK, after Kellogg's said it was changing its recipe.
Instead the tiny toasted puffs will be made using corn flour and rice flour, and will also now contain wheat gluten as an ingredient.
A Kellogg's spokesperson said the reformulation was due to "changing weather conditions" that have disrupted supplies of some grains and cereals.
The cereal giant said the new versions had been "carefully assessed for taste, appearance and texture", but fans complained online they no longer made the famous "pop" sound and said their children would no longer eat them.
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