No more cereal at the end of the aisle? New rules in Scotland's supermarkets
The Scottish government has implemented new regulations banning the placement of high-fat, sugar, and salt products in prominent supermarket locations like aisle ends and checkouts. These rules also prohibit multi-buy promotions for these items to encourage healthier consumer choices.
Why it matters
This policy represents a significant government intervention in retail and public health, aiming to combat obesity by altering the shopping environment.
Image source, Getty Images Published 1 October 2026 Updated 3 hours ago Sugary soft drinks, biscuits and some breakfast cereals have disappeared from prominent positions in Scotland's supermarkets.
The Scottish government has introduced rules meaning some products that are high in fat, sugar and salt can no longer be put in prime end-of-aisle slots, or feature as part of multi-buy offers in store or online.
The regulations will apply to the usual suspects - chocolate, crisps, biscuits and ice cream.
But it could also include kombucha, seaweed snacks, muesli and chewing gum, depending on their sugar content.
The Scottish government regulations , external apply to businesses with more than 50 employees. This could include supermarkets, high street shops, restaurants, pharmacies, petrol stations and garden centres.
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