NMC brings doctors’ digital patient acquisition under ethics rules
The National Medical Commission has issued new ethics guidelines prohibiting doctors and hospitals from using misleading digital marketing tactics. These rules ban paid rankings, fake reviews, and financial incentives for patient referrals.
Why it matters
Aims to protect patients from deceptive medical advertising and maintain professional integrity in the healthcare sector.
The National Medical Commission (NMC) has brought the promotion of doctors and hospitals and how they attract patients online under the ambit of medical ethics, prohibiting paid rankings, fake reviews, referral fees, misleading claims and the use of artificial intelligence (AI) to create or manipulate patient testimonials.
The Ethics and Medical Registration Board’s Guidelines on Ethical Advertising and Public Communication by Hospitals/Medical Institutions and Registered Medical Practitioners, issued on October 6, apply to communication through websites, social media, messaging platforms, podcasts, sponsored content, influencers and online platforms. The guidelines have come into effect immediately.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in