NLC CEO Bruce Keating Outlines Impact of Inter-Provincial Alcohol Agreement
Newfoundland and Labrador Liquor Corporation CEO Bruce Keating discusses a new inter-provincial agreement allowing consumers to ship alcohol across provincial borders. The policy aims to increase consumer access to diverse products while creating new market opportunities for smaller producers.
Why it matters
Represents a shift in Canadian internal trade policy, potentially reducing protectionist barriers between provinces.
More detail is emerging on that direct-to-consumer agreement among most of the provinces whereby people can buy alcohol from other provinces and have it shipped to their destination.
Bruce Keating, President and CEO of the Newfoundland and Labrador Liquor Corporation, describes it as a new way for consumers to access a product.
Keating says it’s an evolving thing so it’s difficult this early in the game to know just how things will play out.
Quebec is the only province which is not opening up the inter-provincial barriers when it comes to the transfer of alcohol products to and from other provinces.
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