‘Niu Lai’: This low-budget Chinese animated film is becoming a box-office sensation
The low-budget Chinese animated film 'Niu Lai' has become a surprise box-office success despite being widely mocked on social media for its poor animation quality. The film was created by a mother-son duo over five years and gained traction after viral clips highlighted its amateur aesthetic.
Why it matters
It demonstrates the unpredictable nature of viral marketing and how negative publicity can sometimes drive commercial success in the digital age.
A recently released Chinese animated film , Niu Lai , is slowly becoming a box-office sensation after being dubbed as the “worst movie of 2026” on social media. The film, which was released in China on August 5, has collected more than Rs 20 crore, as per Maoyan, Chinese ticketing platform.
Niu Lai or The Cow is Coming , tells the story of a newborn calf, who has always lived in the shelter of his mother and herd. That changes when he follows skylark and immerses into a long dream sequence which makes him confront life and death.
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