Nissan eyes increasing U.S. production as new Rogue hybrid launches - cnbc.com

Nissan Motor is looking to increase its U.S. production as it launches the 2027 Rogue crossover, including with a new hybrid model that the company views as a crucial offering for American consumers.

"We're now maxing out the production capacity in the U.S.," Christian Meunier, chairman of Nissan Americas, told CNBC. "The next step is going to be three shifts, and I'm pretty optimistic that with the launch of the new Rogue that is happening in the next couple months, we'll be able to do that pretty quickly with the launch of the hybrid."

The Japanese automaker currently produces the Rogue alongside other Nissan and Infiniti crossovers at a 6 million-square-foot assembly plant on two production shifts in Smyrna, Tennessee . It also has another large manufacturing plant producing the Nissan Altima sedan and Frontier midsize pickup truck in Canton, Mississippi.